How to Reinvent Your Career Passion

Remember that career test your high school guidance counselor provided to help guide you in choosing the right college major, and potential career path? It likely asked a series of questions about your interests, your personality, your strengths and weaknesses to determine where you’d likely be best suited in the working world. Regardless of whether…

How to Reinvent Your Career Passion

Remember that career test your high school guidance counselor provided to help guide you in choosing the right college major, and potential career path? It likely asked a series of questions about your interests, your personality, your strengths and weaknesses to determine where you’d likely be best suited in the working world. Regardless of whether…

How to Spot the Stories Worth Sharing

As a freelance writer, my challenge is to write content that leads to real results for my clients, whether that means simply boosting search engine relevance, increasing engagement on social media, or producing work that gets published in industry trades, and potentially, syndicated on major media outlets. When you’ve got a compelling topic or really…

Beware of Backlinks

Like anyone who has a website that shows up in search, I’m constantly sent solicitations from self-proclaimed “SEO experts” promising to improve my site’s search engine rankings. While there are certainly some SEO experts out there, I’m of the belief that anyone who sends you an unsolicited email claiming to be one of them, isn’t!…